When we say we explore, explore is what we really do!
The crux of design research.
We like trying out first-hand for ourselves, infiltrating situations, talking to experts and enthusiastic users, and the most disgruntled users. We favor intense scrutiny. Not interviewing users, but talking to them in their own language and on their patch. Repeating “why?” and “how” as often as it takes. We like every experience to make our day… fend for ourselves. We like exploring and we mean it! While we use a number of Design Thinking tools and techniques in our procedures, everything stems from thorough exploration.